Sorry, not Sorry - i
The premiere of the short series Sorry Not Sorry.
Sorry, not Sorry - ii
Introducing the Florentine Bandana.
SPCY - CA$HONLY
As Creative Director for SPCY, my goal was to launch an awareness campaign with an organic approach. SPCY’s vision is to inspire instinct and push people away from the digital world. Throughout the winter and early spring of 2025, bandana designs were tested, refined, and finalized—each print meticulously crafted and brought to life by hand. By April, the campaign had begun to take shape.
To dive deeper into the design and print process, click below.
Spcy’s Summer ‘25 Lookbook
It all began in Florence, Italy. Where the vibrance of streetwear collided with the timeless texture of the Renaissance. With no budget for hiring models, I turned to the streets, connecting with real people. What started as a spontaneous search for authenticity became the foundation of a brand rooted in human experience.
